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Great Heat Pump Prices Are Here: A New Pilot Program in Western Mass

There is good reason why the popularity of heat pumps has risen dramatically in recent years.  Advancements in technology have made Cold Climate Air-Source Heat Pumps (ccASHPs) a safe, comfortable, convenient, and efficient source of heating, even in cold climates like Massachusetts. Much like your refrigerator, air-source heat pumps work by moving heat into or out of a building. Because they don’t burn fuel, they can improve air quality, both indoor and out. Furthermore, ccASHPs can also cool, dehumidify, and integrate nicely with solar PV systems.

[Please note that this program is no longer accepting new applicants. We are leaving the post visible for general information only.]

The energy savings potential of ccASHPs, coupled with state incentives, can make them an affordable heating supplement for customers who currently heat with oil, electricity, or propane.

Right now Mass Energy is running a time-limited heat pump program in partnership with Meister Consultants Group and competitively selected, qualified oil dealers based in western Massachusetts ―Noonan Energy and Sandri Energy. Both Noonan and Sandri have the highest level of accreditation and training for the high-efficiency heat pumps selected for the program.

Homes in parts of Franklin, Hampshire, and Hampden counties are eligible to participate in the program, which is running until November 30, 2015. You do not need to be a member of Mass Energy, so tell your friends! We hope to run similar programs in other parts of the state next year.

Similar to how our Discount Heating Oil Service works, Mass Energy is harnessing the purchasing power of many to drive down the cost of installing a ccASHP and has negotiated a base installation price below the state average.

Current Heat Pump Rebate and Incentive Programs in Massachusetts

In addition to discounted pricing through our Heat Pump Program, any homeowner in Massachusetts may be able to take advantage of these state incentives for heat pumps:

  • Mass Clean Energy Center (MassCEC) Clean Heating and Cooling Rebates: A program by the Mass Clean Energy Center that offers rebates to support the installation of residential air source heat pumps, ground source heat pumps, and central wood pellet heating systems —
  • Expanded HEAT Loan: A Mass Save program that offers 0% interest financing loans to make qualified energy efficient residential improvements, including installation of air source heat pumps and central wood pellet heating systems —

What do I do if I’m interested in Mass Energy’s Heat Pump Program?

  • Check the list of towns below to see if you’re eligible.
  • Visit to learn more and sign up for a free, no-obligation consultation with one of our participating installers.

What happens if I sign up?

  • One of the two installers, Noonan or Sandri, will contact you within 24 business hours. They will ask you some questions about your home or business and answer any questions you might have. They will also schedule a site visit at your convenience for within a week of your call.
  • The installer will visit your site, determine whether an ASHP is right for your building, and present you with a quote. The installer will also go over the incentives available to you. If you're ready to proceed, you can schedule your installation right away.
  • The installer will complete your installation within 2-4 weeks, and you'll be ready to start saving!

List of towns included in Mass Energy’s Heat Pump Program

Residents of the following towns in Hampshire, Hampden, and Franklin counties will be able to participate in Mass Energy’s pilot heat pump program:

Agawam Amherst Ashfield Belchertown Bernardston
Blandford Bondsville Brimfield Chicopee Colrain
Deerfield East Longmeadow Easthampton Feeding Hills Florence
Gill Goshen Granby Greenfield Hadley
Hampden Hatfield Holland Holyoke Huntington
Indian Orchard Leeds Leverett Longmeadow Ludlow
Monson Montague North Amherst North Hatfield Northampton
Northfield Orange Palmer Russell Shelburne
Shutesbury South Deerfield South Hadley Southampton Southwick
Springfield Sunderland Thorndike Three Rivers Wales
Ware Warwick West Hatfield West Springfield Westfield
Whately Wheelright Wilbraham Williamsburg

A couple of things to keep in mind:

  • If you are a resident of Hampshire, Hampden, or Franklin County and don't see your town listed, contact Maura O'Gara (617-524-3950 x180 or You may still be able to participate with one of our selected installers.
  • While you may be eligible to participate in the program, the amount of the incentives for which you may be eligible may depend on which utility you have.  

If you have any questions about Mass Energy’s Heat Pump Program, please visit

Please note, Mass Energy has partnered with Meister Consultants Group (MCG) to run our inaugural heat pump program. WePowr is an online platform created by Meister Consultants Group to help home and business owners learn about and install high efficiency renewable heating and cooling systems.

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